• 2015 Infiniti QX60
  • 2015 Lexus NX 200t F Sport
  • 2015 Lexus RC F
  • 2015 Dodge Charger R/T Scat Pack
  • 2015 Dodger Challenger 392 HEMI Scat Pack Shaker
  • 2015 Mitsubishi Outlander Sport
  • 2016 Kia Sorento SXL
  • 2016 Mazda6 I Grand Touring
  • 2015 Volkswagen Golf SportWagen TSI SEL
  • 2015 Jaguar F-TYPE R Coupe
  • 2015 Land Rover Discovery Sport HSE
  • 2015 GMC Canyon SLE Crew Cab Long Box
  • 2015 Buick Regal GS
  • 2015 Nissan Murano SL

May 13-21, 2015 via TweetReach.com. Exposure is the number of overall impressions generated by tweets – the total number of times tweets were delivered to timelines (including repeats). The graph breaks down how many of the tweets were sent by users with their number of followers at bottom.

MOST RETWEETED TWEETS

Posts

Users

Reach

Impressions

May 15-22 via Keyhole.com. Reach is the number of unique followers a user has (so, the unique people that a post could potentially get to), while Impressions also takes into account the number of times a user posts (and so, how many times those followers see those posts).

Page Likes

Post Reach

Engagement

HeelsandWheels on Facebook posted an image and key vehicle message for each manufacturer leading up to the event, with a link back to the OEM Facebook page. Post was also shared to @Heels_andWheels on Twitter.

TOTAL SOCIAL MEDIA REACH AND IMPRESSIONS

  • 2,254,382+ Reached
  • 21,665,391+ Impressions
  • On Twitter, Instagram and Facebook alone
  • Next Step: Event coverage appears online and in print – follow up report
  • Event Image Gallery here

Addendum on request: #HeelsandWheels2015 full Tweets Timeline, all Instagram media, and all Facebook posts.

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