Welcome to Heels & Wheels!

Our organization was formed to honor women as a major force in the automotive purchase decision.

Automotive Events that exceed expectations

With over a decade of Automotive Event experience you can trust our expertise will shine.

Event support producing exceptional results

Our professional team aids your brand in supporting the female market

Fresh ideas to reach the Female market

American women have a purchasing power of over $5 trillion

To Honor Women

Our organization was formed to honor women as a major force in the automotive purchase decision.



Real world testing

We bring together female writers and professionals for on-road test drives and other real-world testing.



Female feedback

Promote input on vehicles as it directly affects women and provide that information to women to increase their buying power through knowledge.

Unique perspective

Attendees with a strong female following share their distinct perspective with each other and their audiences, and in doing so, increase reach of information on vehicles in attendance

  • Women account for 49% of the car-buying market
  • Almost 80% of the purchase decisions are made by women
  • American women have a purchasing power of over $5 trillion
  • Women dominate the two high-growth automotive markets: Green cars and small cars
  • Since January, 2010, according to the US Labor Department 64.2 million women are in the workforce compared to 63.4 million men.

Our organization was formed to recognize and honor women as a major force in the automotive purchase decision. “Heels & Wheels” allows automotive women to gather and test drive vehicles in a female-only environment and offer some real-world testing. Our aim is to garner input on vehicles as they directly affect women.

What will appeal to her? What will make or break her purchase decision? We get influential women in vehicles to ultimately discover what women want in a car. Real-world testing includes: loading groceries, child seats and golf clubs, ingress/egress, cabin functionality, accelerating, braking and ride. That information is culled and used to increase female buying power by providing useable “woman-tested” knowledge.



  • 2015 Infiniti QX60
  • 2015 Lexus NX 200t F Sport
  • 2015 Lexus RC F
  • 2015 Dodge Charger R/T Scat Pack
  • 2015 Dodger Challenger 392 HEMI Scat Pack Shaker
  • 2015 Mitsubishi Outlander Sport
  • 2016 Kia Sorento SXL
  • 2016 Mazda6 I Grand Touring
  • 2015 Volkswagen Golf SportWagen TSI SEL
  • 2015 Jaguar F-TYPE R Coupe
  • 2015 Land Rover Discovery Sport HSE
  • 2015 GMC Canyon SLE Crew Cab Long Box
  • 2015 Buick Regal GS
  • 2015 Nissan Murano SL

May 13-21, 2015 via TweetReach.com. Exposure is the number of overall impressions generated by tweets – the total number of times tweets were delivered to timelines (including repeats). The graph breaks down how many of the tweets were sent by users with their number of followers at bottom.






May 15-22 via Keyhole.com. Reach is the number of unique followers a user has (so, the unique people that a post could potentially get to), while Impressions also takes into account the number of times a user posts (and so, how many times those followers see those posts).

Page Likes

Post Reach


HeelsandWheels on Facebook posted an image and key vehicle message for each manufacturer leading up to the event, with a link back to the OEM Facebook page. Post was also shared to @Heels_andWheels on Twitter.


  • 2,254,382+ Reached
  • 21,665,391+ Impressions
  • On Twitter, Instagram and Facebook alone
  • Next Step: Event coverage appears online and in print – follow up report
  • Event Image Gallery here

Addendum on request: #HeelsandWheels2015 full Tweets Timeline, all Instagram media, and all Facebook posts.

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