Welcome to Heels & Wheels!

Our organization was formed to honor women as a major force in the automotive purchase decision.

Automotive Events that exceed expectations

With over a decade of Automotive Event experience you can trust our expertise will shine.

Event support producing exceptional results

Our professional team aids your brand in supporting the female market

Fresh ideas to reach the Female market

American women have a purchasing power of over $5 trillion

To Honor Women

Our organization was formed to honor women as a major force in the automotive purchase decision.

 

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Real world testing

We bring together female writers and professionals for on-road test drives and other real-world testing.

 

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Female feedback

Promote input on vehicles as it directly affects women and provide that information to women to increase their buying power through knowledge.
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Unique perspective

Attendees with a strong female following share their distinct perspective with each other and their audiences, and in doing so, increase reach of information on vehicles in attendance

  • Women account for 49% of the car-buying market
  • Almost 80% of the purchase decisions are made by women
  • American women have a purchasing power of over $5 trillion
  • Women dominate the two high-growth automotive markets: Green cars and small cars
  • Since January, 2010, according to the US Labor Department 64.2 million women are in the workforce compared to 63.4 million men.

Our organization was formed to recognize and honor women as a major force in the automotive purchase decision. “Heels & Wheels” allows automotive women to gather and test drive vehicles in a female-only environment and offer some real-world testing. Our aim is to garner input on vehicles as they directly affect women.

What will appeal to her? What will make or break her purchase decision? We get influential women in vehicles to ultimately discover what women want in a car. Real-world testing includes: loading groceries, child seats and golf clubs, ingress/egress, cabin functionality, accelerating, braking and ride. That information is culled and used to increase female buying power by providing useable “woman-tested” knowledge.

 

 

  • Nissan
  • Jaguar Land Rover
  • Mazda
  • Volkswagen
  • Buick
  • GMC
  • FCA Group
  • Kia
  • Aston Martin
  • Lexus
  • Infiniti

May 23 – June 6, 2017 via TweetReach.com. Exposure is the number of overall impressions generated by tweets – the total number of times tweets were delivered to timelines (including repeats). The graph breaks down how many of the tweets were sent by users with their number of followers at bottom.

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