Our organization was formed to honor women as a major force in the automotive purchase decision.

Welcome to Heels & Wheels!

Our Objectives

To Honor Women

Promote Real World Testing

Our organization was formed to honor women as a major force in the automotive purchase decision.

Promote Real World Testing

We bring together female writers and professionals for on-road test drives and other real-world testing.

Amplify Female Feedback

Provide Unique Perspectives

Promote input on vehicles as it directly affects women and provide that information to women to increase their buying power through knowledge.

Provide Unique Perspectives

Attendees with a strong female following share their distinct perspective with each other and their audiences, and in doing so, increase reach of information on vehicles in attendance

did you know?

American women have a purchasing power of over $5 trillion

What will appeal to her? What will make or break her purchase decision? We get influential women in vehicles to ultimately discover what women want in a car.

Real-world testing includes: loading groceries, child seats and golf clubs, ingress/egress, cabin functionality, accelerating, braking and ride. That information is culled and used to increase female buying power by providing useable “woman-tested” knowledge.