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2022 HEELS & WHEELS // Santa Barbara, CA

Harmonious Fusion of Function and Flair

“At this year’s heels and wheels, it was clear that function and flair could meet without overpowering one another—and that the event has cemented its spot in the hearts of California car enthusiasts.”

- Shelby Knick, Forbes Travel

Record Coverage and Reach

Top coverage included placement in Forbes and image use in Popular Science, as well as 1.6M views on TikTok.

vehicles tested

  • 2023 Alfa Romeo Giulia Estrema RWD
  • 2022 Aston Martin DBX
  • 2023 Cadillac Escalade V
  • 2022 Grand Wagoneer Series III 4x4 
  • Honda HR-V 
  • Infiniti QX60
  • 2022 Jeep Grand Cherokee Summit Reserve 4xe
  • 2022 Kia EV6 
  • Lexus RX 
  • Nissan Z 
  • Volvo C40 ReCharge
  • 2022 VW Arteon

photo gallery

    Media Coverage

    19 Female Media Guests & 13 Female OEM Reps

    19 Female Media Guests & 13 Female OEM Reps

    19 Female Media Guests & 13 Female OEM Reps

    Hosted media included traditional automotive writers, lifestyle influencers, and multicultural content creators.

    1.7M Combined Reach

    19 Female Media Guests & 13 Female OEM Reps

    19 Female Media Guests & 13 Female OEM Reps

    • Instagram: 486K​
    • YouTube: 122K​
    • TikTok: 996K​
    • Twitter: 79.6K​
    • Facebook: 44K

    209 Pieces of Coverage

    19 Female Media Guests & 13 Female OEM Reps

    209 Pieces of Coverage

    Top coverage included placement in Forbes and image use in Popular Science, as well as 1.6M views on TikTok.

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    Heels & Wheels: Equal Say Movement